Technical & Product Leader — Shopify, WooCommerce, Magento & D2C eCommerce
24+ years building technology. 8+ years leading Shopify Plus platforms for India's fastest-growing D2C and enterprise brands — owning platform growth, revenue, CRO, and technical SEO, with full-stack delivery across WordPress/WooCommerce, Magento, PHP/MVC, and custom web platforms.
Candidate Profile
Fractional Tech Lead · Consultant on Retainer · Full-time Leadership
Product Roadmaps, OKRs & KPIs — plus Hands-on Architecture
D2C eCommerce, Shopify Plus, CRO & Technical SEO
Years in IT & Web
Years Shopify Plus
Team Members Led
Projects Delivered
Strategic Technology Leadership for Modern Commerce
I bridge product strategy with platform execution — owning product roadmaps, OKRs, KPIs, sprint planning, stakeholder management, and tech budget allocation, while staying hands-on with architecture, Liquid development, and integrations.
I own the full eCommerce lifecycle: platform architecture, CRO, A/B testing, growth marketing, CRM & retention, technical SEO, insights & analytics, and third-party integrations — from zero-downtime Magento-to-Shopify Plus migrations to flash-sale readiness at scale.
Architecture
End-to-end Shopify Plus architecture — designed for scale, not just the launch.
Revenue
CRO, upsell/cross-sell, loyalty, and CRM-driven retention revenue.
Performance
Core Web Vitals (LCP, CLS, INP) and zero-downtime peak-event scaling.
Delivery
Sprint delivery and leadership of 20–25 member cross-functional teams.
Results-Driven Trajectory
Years in IT & Web Development
Years Shopify Plus Specialization
Team Members Led
D2C Brands Scaled
Mobile Conversion Uplift
Zero-Downtime Migrations
Selected Portfolio
A showcase of enterprise-grade commerce solutions and digital experiences for leading Indian D2C brands.
Philips India
Shopify store eCommerce delivery and storefront enhancements for Philips India’s direct-to-consumer online store.
Xtovia
Shopify store development and eCommerce enhancements for this science-backed bond-repair haircare D2C brand.
Arata
End-to-end Shopify Plus platform leadership — GoKwik & Razorpay checkout infrastructure, loyalty and CRM-driven retention, affiliate tracking, technical SEO, and Core Web Vitals for a fast-growing D2C personal care brand.
Bombay Shaving Co.
Shopify Plus roadmap ownership with a 20+ member team — ERP/CRM automation and enterprise delivery for Enamor, Durex India & more via 100days.
Enamor
Magento-to-Shopify Plus migration via custom scripts — zero data loss, zero downtime at cutover.
Durex India
Enterprise Shopify Plus delivery and performance optimization for high-traffic campaigns via 100days.
mCaffeine
Shopify Plus store build, theme customization, and integrations supporting rapid D2C scale at CX Ventures.
Bold Care
Shopify store development and eCommerce enhancements for this leading D2C men's wellness brand.
Oosh Clothing
Migrated from WooCommerce to Shopify, supporting a cleaner commerce experience for this fashion brand.
House of Makeup
Worked across Shopify store development and eCommerce improvements for this beauty D2C brand.
PHY Life
Men's grooming · D2C
Managed full Shopify Plus store setup, theme customization, and third-party integrations for this D2C men's grooming brand — CRO, UI/UX, performance, and Core Web Vitals improvements.
Raw Nature
Natural wellness · D2C
Built and optimized the Shopify storefront for this natural men's grooming and wellness brand — theme customization, performance optimization, and email/CRM integrations.
Bombae
Contributed to Shopify Plus store development and eCommerce improvements for this D2C beauty brand.
Assembly Travel
Managed the Shopify store for this premium luggage and travel brand — technical discovery, theme architecture, third-party integrations, CRO, and performance optimization.
TT Bazaar
Migrated from OpenCart to Shopify for this D2C fashion brand — custom theme rebuild, full data migration, and payments/CRM integrations.
Kronokare
Built and optimized the Shopify storefront for this premium Indo-French skincare brand — theme customization, performance, Core Web Vitals, and CRM/email integrations.
Retention10
Delivered Shopify store development and eCommerce improvements for this brand.
Zero Harm
Delivered Shopify store development and platform improvements for this wellness and clean living brand.
Earth Route
Migrated from WooCommerce to Shopify, with store setup and platform improvements for this D2C brand.
The A Living
Delivered Shopify store development and eCommerce improvements for this D2C home and lifestyle brand.
And Also India
Supported Shopify store setup and eCommerce improvements for this lifestyle and fashion brand.
Vara Life India
Contributed to Shopify store development for this international health and wellness brand's India market.
Beds & More
Delivered Shopify eCommerce improvements for this home furnishing brand.
The Solved Skin
Worked across Shopify store setup and improvements for this skincare D2C brand.
Paperclip Store India
Supported Shopify store development for this stationery and accessories brand's India channel.
My Paperclip Australia
Delivered Shopify store work for the Australian market channel of this stationery brand.
Paccostore
Contributed to Shopify store development and platform improvements for this brand.
Little Bansi
Supported Shopify store setup and eCommerce improvements for this kids' brand.
SeamsFriendly India
Delivered Shopify eCommerce improvements for the India channel of this fashion brand.
Earthful
Contributed to Shopify store development for this nutrition and wellness D2C brand.
Cantel
Worked across Shopify store setup and platform improvements for this brand.
Floors2Go
Custom web and commerce delivery experience for a UK flooring retailer.
SPC Free Zone
Supported custom website delivery for a UAE business and free-zone services brand.
Hotel Alexander Livigno
Hospitality website delivery experience with content, UX, and booking-oriented presentation.
Vivid Lipi
CMS and content-led web platform experience for a publishing and language-focused brand.
Interlaken
Tourism and destination website delivery experience with content-heavy user journeys.
Bridgemans
Corporate website delivery experience for an operations and marine services business.
Explore International
Nonprofit website delivery experience focused on content clarity and credibility.
Our Christian Walk
Content-rich community website experience using CMS-style publishing workflows.
ESC Cabling
Business services website delivery for infrastructure and cabling services.
Cache Digitech
Technology services website experience with corporate positioning and lead generation.
Partywirks
Custom platform and service website experience for event and booking workflows.
SmartSeal NY
Local services website delivery experience with quote and lead-focused journeys.
Carei Foundation
Nonprofit website experience focused on trust, program information, and outreach.
SSBF
Education website delivery experience with program, admissions, and content structure.
BJP
Large-scale content website experience with high visibility and structured publishing needs.
SEO Rockers
Digital marketing website experience with service positioning and lead generation.
Edge5
Australian business website experience with service-led information architecture.
Advance Business Brokers
Business brokerage website delivery experience with lead-focused content paths.
CMS Supplies
B2B product and supplier website experience for the Malaysia market.
The Apprentice Doctor
Education and eCommerce website experience for learning products and resources.
Mosaic Montessori
Education website delivery experience with parent-focused content structure.
Bharti Real Estate
Real estate website experience with property-led content and enquiry flows.
AutoTrader Cyprus
Automotive marketplace website experience with search and listing-oriented journeys.
Cosmetics Made in USA
Beauty and product website experience with commerce-oriented presentation.
Aluform Interiors
Interiors and building products website experience for the Australian market.
Vacuum Specialists
Retail and product website experience with service and catalog-oriented flows.
Homeocare
Healthcare website delivery experience with clinic, service, and content journeys.
Onkar Travels
Travel website delivery experience with enquiry and package-oriented content.
BrassArt
Product and brand website delivery experience with catalog-style presentation.
Life Extension Europe
Health and wellness commerce website experience for an international market.
GMV
Corporate technology website experience with enterprise positioning and structured content.
Long Spool Center
Custom website delivery experience with service-led content and lead-focused navigation.
Night Markets
Events and marketplace-style website experience for the Australian market.
Bulk SMS Australia
Technology services website experience with B2B messaging and conversion paths.
Executive Case Studies
01
Arata: Shopify Plus Platform Leadership
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Arata: Shopify Plus Platform Leadership
Context
High-volume D2C personal care store needing senior technical ownership through rapid growth, seasonal peaks, and a broadening integration landscape.
Role
Senior Tech Lead (May 2024–July 2026) — end-to-end platform architecture, development, integrations, and performance.
Technical Work
GoKwik & Razorpay checkout, Custom Cart Drawer, Loyalty Points, CRM & lifecycle integrations, technical SEO, GA4/GTM attribution, A/B testing, Hydrogen evaluation.
Impact
Higher AOV & repeat rate, Core Web Vitals uplift, reduced RTO, zero downtime through flash sales.
02
Bombay Shaving Co: Shopify Plus at Scale
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Bombay Shaving Co: Shopify Plus at Scale
Context
Leading D2C personal care brand at significant scale, requiring platform leadership plus management of a large cross-functional team.
Role
Tech Lead (2021–2024) — Shopify Plus roadmap, sprint planning, tech budget, and a 20+ member team.
Technical Work
Theme customizations, API integrations, ERP/CRM order automation, and enterprise delivery for Enamor, Durex India, Enfa Shop & CP Brush via 100days.
Impact
On-time enterprise launches, streamlined order processing, roadmap velocity held across 3 years.
03
Enamor: Magento to Shopify Plus
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Enamor: Magento to Shopify Plus
Context
Major lingerie brand moving off Magento with a large historical data set — no room for lost orders, customers, or downtime.
Role
Technical lead for end-to-end migration planning, data transformation, platform setup, and go-live execution.
Technical Work
Custom extraction/transformation scripts (no third-party migration apps), Shopify Plus store build, DNS cutover planning, post-launch validation.
Impact
Zero data loss, zero downtime at launch, Magento licensing overhead eliminated.
04
CX Ventures: D2C Brand Portfolio
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CX Ventures: D2C Brand Portfolio
Context
D2C brand accelerator building and scaling 8–10 brands simultaneously, including mCaffeine, TT Bazaar, PHY Life, Kronokare, and Assembly Travel.
Role
Tech Lead (2018–2021) — discovery, requirements, delivery, and post-launch optimization across the portfolio.
Technical Work
Shopify Plus theme development, mobile UX redesigns, performance and Core Web Vitals, payments and analytics integrations.
Impact
30% mobile conversion improvement; consistent delivery across 8–10 concurrent brands.
Strategic Engagements
Providing high-level technical leadership through various high-impact delivery models.
Shopify Migration
Bulletproof transition from Magento/WooCommerce/Custom to Shopify Plus.
Performance Audit
Deep-dive technical audits to identify and fix performance bottlenecks.
CRM & Retention
Klaviyo, WebEngage, MoEngage, loyalty programs, and lifecycle marketing that drive repeat revenue.
ERP/CRM Integrations
Seamless data flow between commerce, warehouse, and marketing stacks.
CRO Engineering
A/B testing implementation and data-led interface engineering.
Fractional Tech Lead
Ongoing technical advisory, roadmap ownership, and team leadership for growing D2C brands.
Technical SEO & Analytics
Structured data, redirect management, URL architecture, and GA4/GTM revenue attribution.
High-Traffic Readiness
Flash-sale and seasonal peak infrastructure — zero downtime when it matters most.
Engagement Models
Flexible partnership structures tailored to your stage.
Career Journey
Arata · Delhi
Senior Tech Lead
End-to-end Shopify Plus platform strategy — checkout & retention infrastructure, CRM-driven retention, technical SEO, GA4/GTM attribution, CRO, and high-traffic readiness.
Bombay Shaving Company · Gurugram
Tech Lead
Shopify Plus roadmap, tech budget, and a 20+ member team. ERP/CRM automation, plus enterprise delivery for Enamor, Durex India, Enfa Shop & CP Brush via 100days.
CX Ventures · Gurugram
Tech Lead
Shopify Plus development across 8–10 D2C brands — mCaffeine, TT Bazaar, PHY Life, Kronokare, Assembly Travel. 30% mobile conversion improvement.
Engineering & Delivery Foundations
Delivery Manager · Project Manager · Senior Engineer
iWeby Infotech, ShahDeep International, Colnovation, Tetra, Zed Axis, Enaviya, Bean eArchitect — custom PHP, Magento, WordPress, and Java delivery. B.Com (MJP Rohilkhand) · NIIT Honours Diploma · Brainbench Java Certified.
Core Expertise
Shopify & eCommerce
Frontend & Web
Backend & Infrastructure
Retention & CRM
Integrations & Tools
Leadership
Let's build your next high-performance engine.
Available for Shopify Plus consulting, monthly retainers, and fractional tech leadership — and open to full-time Technical & Product Leader and Head of Technology roles. Let's discuss your roadmap.