24+ years building technology. 8+ years leading Shopify Plus platforms for D2C and enterprise brands — with deep secondary experience across WordPress, Magento, PHP/MVC, and custom web platforms.
I started in software engineering — PHP, MVC frameworks, Java, custom web platforms — and spent two decades building the instinct for what actually makes a product work under pressure. That foundation drives how I approach Shopify Plus today: not as configuration, but as engineering.
Over the last eight years, I've led platform architecture, theme development, performance engineering, and cross-functional delivery for D2C and enterprise brands. At Bombay Shaving Company, I ran a 20-plus member team spanning development, QA, and platform integrations, owning the full technology roadmap. At Arata, I lead end-to-end Shopify Plus development — from Core Web Vitals and affiliate tracking to GoKwik integrations and high-traffic event readiness.
I've executed a full Magento-to-Shopify Plus migration for Enamor — orders, customers, catalog — with zero data loss and zero downtime. I know what it costs to get that wrong, and how to make sure it doesn't.
Based in Delhi. Open to full-time Senior Tech Lead, Shopify Plus Lead, Project Manager, and eCommerce technology leadership roles across D2C brands, agencies, and enterprise teams.
End-to-end Shopify Plus architecture, from data model to deployment — designed for scale, not just the launch.
30% mobile conversion improvement. Zero-downtime migrations. Reduced RTO. Improved AOV. Every technical decision tied to a commercial goal.
Led teams of 20–25 across engineering, QA, design, product, and marketing. Comfortable owning the roadmap and the relationship.
Core Web Vitals, CDN optimization, and zero-downtime scaling for flash sales and seasonal peaks.
Shopify/ Shopify Plus builds, D2C platform work, and eCommerce improvements across personal care, beauty, fashion, wellness, and enterprise commerce.
Selected WordPress, Magento, PHP/MVC, CMS, and custom web projects from earlier delivery leadership and engineering roles. Shopify Plus remains the primary specialization; this work shows broader platform depth.
Four engagements where the technical decisions and business outcomes are worth walking through.
Arata is a fast-growing D2C personal care brand with a high-volume Shopify Plus store. The platform needed ongoing technical leadership to support growth, seasonal peaks, and a broadening integration landscape.
End-to-end technical ownership. Sole senior tech lead responsible for platform architecture, development, integrations, and performance across all active initiatives.
Bombay Shaving Company is a leading D2C personal care brand operating at significant scale. The role required both hands-on platform leadership and management of a large cross-functional team across development, QA, and platform integrations.
Tech Lead with full ownership of the Shopify Plus roadmap, sprint planning, tech budget, and team of 20+ across development, QA, and integrations. Also led enterprise Shopify Plus delivery for other brands via the group's 100days agency.
Enamor, a major Indian lingerie brand, needed to move from Magento to Shopify Plus — a platform migration involving a significant historical data set. The stakes were high: no loss of order history, customer records, or product data, and no downtime at launch.
Technical lead responsible for end-to-end migration planning, data extraction and transformation, platform setup, and go-live execution. No third-party migration apps were used.
CX Ventures operated as a D2C brand accelerator, building and scaling multiple brands simultaneously. As Tech Lead, I was responsible for Shopify Plus development and optimization across 8–10 brands at a time.
Hands-on Shopify Plus tech lead — managing discovery, requirements, delivery, and post-launch optimization across the full brand portfolio including mCaffeine, TT Bazaar, PHY Life, Kronokare, Raw Nature, and The Assembly.
Senior-level execution across the full Shopify Plus stack — from architecture decisions to day-to-day delivery.
Store architecture, theme structure, Shopify Scripts, Flow automations, REST and GraphQL API integrations. Built for scale, not just the launch date.
Custom theme builds and deep customizations using Liquid, HTML5, CSS3, and JavaScript. Polished front-end execution with performance built in from the start.
LCP, CLS, FID optimization. CDN configuration, image delivery, script management, and render-critical path cleanup. Measurable improvements, not estimates.
Funnel analysis, conversion-focused UI changes, A/B test design, upsell/cross-sell flows, and mobile experience improvement. Tied to real conversion metrics.
Order management, payment gateways, affiliate tracking, logistics providers, ERP/CRM connectors, and custom pixel implementations using Shopify's Custom Pixels API.
Magento, WooCommerce, or custom platform migrations with full data integrity — orders, customers, products — and go-live execution designed for zero downtime.
Structured data, redirect management, URL architecture, canonical handling, Core Web Vitals, and GA4/analytics stack configuration for accurate tracking.
Sprint planning, roadmap management, cross-functional team leadership, stakeholder communication, and tech budget oversight for teams of 20+ across engineering, QA, and product.
Looking for Senior Tech Lead, Shopify Plus Lead, Project Manager, and eCommerce technology leadership roles across D2C brands, Shopify Plus agencies, and enterprise commerce teams. If your team needs senior technical ownership, let's talk.
manish.rustagi@gmail.com